Effective Date: 10/7/2026

Brighter Beginnings Pediatric Therapy, LLC (“Brighter Beginnings,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, protect, and share information through our website, bbptherapy.com (the “Website”).

This Privacy Policy applies primarily to information collected through the Website. Information collected and maintained as part of occupational therapy or other related health and wellness services may also be protected health information (“PHI”) under HIPAA and is addressed in our Notice of Privacy Practices.
 

1. Information We Collect

Depending on how you use our Website, we may collect information you voluntarily provide, including:

• Name and contact information

• Information submitted through contact, inquiry, scheduling, registration, or other forms

• Information provided when registering for workshops, groups, classes, or events

• Payment-related information needed to process transactions

• Communications you send to us

• Other information you choose to provide

The Website may also automatically collect limited technical information such as your IP address, browser and device information, pages visited, and general Website usage information.

Please do not submit detailed medical or health information through a general contact or inquiry form unless the form specifically indicates that it is appropriate for that information. Clinical information should be submitted through designated HIPAA-supported intake, booking, or communication processes.
 

2. How We Use Information

We may use information collected through the Website to:

• Respond to inquiries

• Schedule and administer services

• Register you for classes, groups, workshops, or events

• Process payments

• Communicate about appointments, services, registrations, or requests

• Operate, maintain, and improve the Website

• Maintain Website security

• Administer our business

• Comply with applicable laws

• Prevent fraud, misuse, or unauthorized activity

Information that constitutes PHI is handled in accordance with HIPAA and our Notice of Privacy Practices.
 

3. Sharing Information

We may share information when reasonably necessary to operate our Website and business, provide requested services, process payments, schedule services, provide technical or administrative support, comply with law, or protect the rights and safety of our clients and business.

We may use third-party service providers for functions such as website hosting, scheduling, payment processing, communications, forms, or event registration.

We do not sell your personal information for money.

We do not use or disclose PHI for purposes that require your authorization without obtaining that authorization.
 

4. HIPAA and Protected Health Information

Brighter Beginnings provides healthcare services and takes the privacy and security of health information seriously.

We use Wix's HIPAA-enabled services for applicable PHI handled through supported Wix features. We have activated Wix's PHI protection and entered into a Business Associate Agreement (“BAA”) with Wix. Wix provides HIPAA-supported hosting and tools, but HIPAA compliance also depends on how our Website, applications, integrations, communications, and information are configured and used.

Our Notice of Privacy Practices explains how we may use and disclose PHI and describes your rights under HIPAA.
 

5. Cookies and Analytics

Our Website may use cookies, analytics, and similar technologies to operate the Website, understand Website usage, improve functionality, and maintain security.

The specific technologies used may change as Website features change.
 

6. Communications

We may use the contact information you provide to respond to inquiries and send necessary service-related communications.

If you voluntarily subscribe to optional marketing communications, you may unsubscribe at any time using the instructions provided in the communication.
 

7. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
 

8. Third-Party Websites

Our Website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those third parties.

We encourage you to review their privacy policies before providing information.
 

9. Your Choices

Depending on the information involved and applicable law, you may contact us to:

• Ask questions about information we maintain about you

• Request correction of certain information

• Unsubscribe from optional communications

• Ask questions about our privacy practices
   

10. Changes to This Policy

We may update this Privacy Policy when our practices, Website features, or applicable laws change.

The current version will be posted on the Website with its effective date.
 

Contact Us

If you have questions about this Privacy Policy, please contact Brighter Beginnings Pediatric Therapy, LLC

email: info@bbptherapy.com